Welcome to India’s First Adventure Tourism Entrepreneurship Course!

Are you ready to turn your passion for adventure into a thriving career? Designed exclusively for young graduates, our groundbreaking Adventure Tourism Entrepreneurship Course at IIM Jammu is your gateway to building a successful venture in the booming adventure tourism industry.

Why Choose Adventure Tourism?

Adventure tourism is one of the fastest-growing sectors globally, fueled by the increasing demand for unique, experiential travel. India, with its diverse landscapes—from snow-capped mountains to sun-drenched beaches—offers unmatched potential for adventure tourism. With the right skills, you can ride this wave of opportunity and create a business that stands out.

What Makes This Course Unique?

This is the first-of-its-kind course in India, designed to equip young, ambitious graduates with the tools, knowledge, and mindset required to succeed in the adventure tourism industry. Created in collaboration with industry experts and academic leaders at IIM Jammu, the program combines hands-on learning, real-world case studies, and mentorship from seasoned entrepreneurs.

What You Will Learn

• Business Foundations: Master the essentials of entrepreneurship, from idea generation to financial planning.

• Adventure Tourism Ecosystem: Understand the adventure tourism landscape, including customer behaviour, global trends, and emerging opportunities.

• Sustainability in Tourism: Learn how to build a business that respects the environment and supports local communities.

• Risk & Safety Management: Develop skills to ensure your adventure tourism business meets international safety standards.

• Digital Marketing & Branding: Gain insights into promoting your business through social media, websites, and digital campaigns.

Who Should Join?

This program is ideal for:

• Young graduates with a passion for adventure and travel.

• Aspiring entrepreneurs looking to launch a business in tourism.

• Individuals are eager to explore career opportunities in one of the most exciting industries in the world.

Course Highlights

• Free company registration

• Free website with Ready-to-sell Tour Packages​

• ​Hand-holding, mentorship for the first year of operations

• Expert Faculty: Learn from industry leaders and experienced academicians.

• Interactive Workshops: Gain practical insights through role-playing and live scenarios.

• Comprehensive Support: Receive guidance in crafting a business plan, securing funding, and launching your startup.

Take the Leap

The adventure tourism industry is not just about exploring new places—it’s about creating unforgettable experiences for others while building a rewarding career for yourself. If you dream of making a mark in this dynamic field, this course will give you the foundation to succeed.

Enroll Today!

Spaces are limited, so don’t miss out on this opportunity to redefine the future of tourism in India. Take the first step toward your entrepreneurial journey by signing up for the Adventure Tourism Startup Programme (ATSP) 2025-26